Active Management

Ready for what lies ahead

As a leading, global active manager, we believe our clients’ portfolios are too important to be on autopilot.

That’s why our team of over 600 investment professionals globally conduct rigorous research to uncover opportunities for clients, going beyond the numbers, into the field and extracting forward-looking insights.

Our approach to active management, backed by the deep experience of our investment teams and the prudent risk management frameworks we apply, is called Strategic Investing. Our Strategic Investing approach has guided us since 1937 and is aimed at delivering long-term success for your clients’ portfolios.


Why Strategic Investing?

We seek returns that go beyond the limitations of simply following an index. Our time-tested approach guides our investment decisions and helps us anticipate and plan for the future.

Our 675 investment professionals don’t just sit behind their screens, they go out into the field to get the answers needed for your clients’ investments. They’re constantly on the lookout, analysing the markets and the companies within them.

Our field research gives us an edge for your clients by:

Seeing firsthand

Seeing company operations firsthand, where it all happens

Interviewing top managers, employees, competitors, and consumers

Asking direct questions to get the full story behind the numbers

Analysing the details to make skilled, independent judgements

Our funds are managed by skilled portfolio managers who are driven by a passion for exploration and understanding. They leverage our firm’s size, resources, and rigorous proprietary research to go deeper. So you can feel more confident about your clients’ investments.

Our portfolio managers average:

22 years in the industry and

17 years with T. Rowe Price

(Data as of 30/06/20)

Why experience matters:

It means we’ve seen it all, good markets and bad, over many market cycles.

So as conditions change, we’re able to remain focused on achieving superior long-term results for you and your clients.

Our people think independently but act collaboratively. They assess when to move with the crowd and when to move against it; when to quickly take advantage of market fluctuations, and when to hold tight.
Think independently
Act collaboratively
Informed decisions

A view from our analysts

Going beyond the numbers reveals the full story

Our team of 99 US equity analysts go beyond the numbers to identify growth opportunities and mitigate risks, in an array of sectors and specialisms.

By getting out into the field, we gain insights and a deeper understanding of where a company or industry stands and where it could go in the future.


Our investment professionals in the field finding the full story for you:

Analyst stories

Unpacking growth in cardboard boxes

Read Time: 4 mins The plain cardboard delivery box could hold a lot of growth opportunity for investors—but selecting the right companies is critical. Demand for corrugated boxes, housing

Analyst stories

Searching for a competitive edge in esports

Read Time: 4 mins There is more to video gaming than sitting alone on the couch outscoring the bad guys. For today’s gamers, it’s a competitive sport. Gamers form

US equity research report

How T. Rowe Price’s Strategic Investing approach has benefitted results for clients.

Research has shown that active manager performance can be cyclical and that some specific manager characteristics may contribute to long‑term success.


Our results:

We reviewed the performance of 18 T. Rowe Price institutional diversified active US equity strategies to quantify the value added by our strategic investing approach.

We found that the vast majority of our strategies generated positive average excess returns, net of fees, over their benchmarks across multiple time periods.


outperformed their benchmarks over a majority of 3-year and 5-year rolling periods, while…


outperformed over a majority of 10-year rolling periods1
Past performance is not a reliable indicator of future performance.

We credit our success to our efforts to go beyond the numbers and get ahead of change, which we believe leads to better decisions and prudent risk management.

Our own study shows that a skilled active management approach can help navigate challenging market conditions

Us Equity Specialists

A heritage of success

All figures are as at 30 June 2020 unless stated otherwise.

1 Total US Equity Assets: US$ 806 billion. As of 30 June 2020. US Equity AUM includes assets managed by T. Rowe Price Associates, Inc. and its investment advisory affiliates.

2 T. Rowe Price Funds SICAV – US Large Cap Growth Equity Fund.
3 T. Rowe Price Funds SICAV – US Blue Chip Equity Fund.
4 T. Rowe Price Funds SICAV – US Equity Fund.
5 T. Rowe Price Funds SICAV – US Large Cap Value Equity Fund.
6 T. Rowe Price Funds SICAV – US Smaller Companies Equity Fund